Secure Pegs Anti-Theft Nationwide Rollout


KEY PLAYERS:

  • Chief Revenue Officer

  • Sr. Vice President Operations

  • Vice President of Operations/Client Services

  • Vice President of Supply Chain

  • Region Head - Americas

  • Sr. Director Operations

  • Sr. Director Creative

  • Director of Product Marketing

  • Director of Demand/Forecast Planning

  • Director of Merchandising

  • Director of Finance

  • 3 External Vendors

OVERVIEW:

Gift card retail theft is a real and measurable problem (increasing each year). Secure Pegs are physical security fixtures that that prevent gift card products on retail displays from being pulled off in mass quantities and walking out the door. This program took that solution and scaled it nationally.

KEY OBJECTIVES:

  • Design & build a scalable, repeatable product for global distribution

  • Launch secure pegs into retail stores to eliminate physical gift card fraud

  • Standardize processes for selling, ordering, merchandising, and retail store best practices

  • Document SOPs & conduct company wide training

KEY OUTCOMES:

  • 700,000+ Secure Pegs deployed across 4,700+ retail locations

  • 30% reduction in fraud indicators post-deployment

  • 80,000+ additional pegs deployed for Kroger R2 reset

  • Built end-to-end SOP for ordering, billing, and deployment

  • Created shipping and inventory schedules, SOWs, quotes, and pricing breakdowns from scratch

  • Positioned Secure Pegs as a scalable, repeatable global product offering within BHN

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