OVERVIEW:
A new go-to-market strategy for Blackhawk Network - a new framework for how BHN sells and packages its existing full suite of services to Content Partners and, eventually, all business units. The origin of the project came from a need to drive additional revenue from low-performing partners and to articulate the full value BHN brings to avoid losing these partners
Branded Payment Services - New GTM Strategy
KEY PLAYERS:
Chief Marketing Officer
Chief Financial Officer
Chief Accounting Officer
Sr. Vice President Global Operations
Vice President of Product
Vice President Business Development
Director Product Marketing
Director Finance
KEY OBJECTIVES:
Develop and implement a new GTM bundled offerings strategy to generate more commerce revenue (CP Business)
Refresh marketing materials, CRM & pipeline reporting, and sales training
Onboard Card Services resources long-term
KEY OUTCOMES:
GTM strategy outlined & launched
Product breakdown of essential vs. add-on services completed
Refreshed marketing materials and official pricing model implemented
Sales training delivered
Press Release:
Click Image below to view full press release: