Branded Payment Services - New GTM Strategy


KEY PLAYERS:

  • Chief Marketing Officer

  • Chief Financial Officer

  • Chief Accounting Officer

  • Sr. Vice President Global Operations

  • Vice President of Product

  • Vice President Business Development

  • Director Product Marketing

  • Director Finance

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OVERVIEW:

A new go-to-market strategy for Blackhawk Network - a new framework for how BHN sells and packages its existing full suite of services to Content Partners and, eventually, all business units. The origin of the project came from a need to drive additional revenue from low-performing partners and to articulate the full value BHN brings to avoid losing these partners

KEY OBJECTIVES:

  • Develop and implement a new GTM bundled offerings strategy to generate more commerce revenue (CP Business)

  • Refresh marketing materials, CRM & pipeline reporting, and sales training

  • Onboard Card Services resources long-term

KEY OUTCOMES:

  • GTM strategy outlined & launched

  • Product breakdown of essential vs. add-on services completed

  • Refreshed marketing materials and official pricing model implemented

  • Sales training delivered

Press Release:

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